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Strong Towns | Charles Marohn | Talks at Google


Strong Towns | Charles Marohn | Talks at Google

      • Slow Decline: Why our cities are on the cusp of a long, slow decline, and how to approach the challenge rationally
      • Bad Growth: Why inducing growth and development has been the conventional response to urban financial struggles—and why it just doesn’t work
      • Productiveness: Why old and blighted areas are often more financially productive than shiny new ones
      • Little Bets: The power of “little bets” to strengthen communities and improve the lives of citizens
      • Public Engagement: How humble public engagement can create amazing insights
      • Better People: The surprising ways that strong neighborhoods make us better people

Eight Core Assets for 21st Century Communities

MML-8 assets
Michigan Municipal League Center for 21st Century Communities Eight Core Assets

Michigan Municipal League

Ten years ago, in the July-August 2009 issue of The Review, the official magazine of the Michigan Municipal League, the League stated their research continued to show that “place” matters more than ever. The League hosted a public policy series to inform and inspire a different way of thinking as we provide a blueprint for moving Michigan communities forward in a new and creative direction. Through those forums, research, and education, they identified eight essential assets necessary for communities to be vibrant places for the next 50 Cultural years. These eight assets will serve as the focus for the League’s Center for 21st Century Communities.

Eight Assets

National Blueberry Festival, Downtown South Haven
National Blueberry Festival, Downtown South Haven

1. Physical Design & Walkability

Whether your community is big or small, it is important to create a physical fabric that promotes social connections where people can live, work, shop and play.

Three Oaks Depot and Three Oaks Community Garden
Three Oaks Depot and Three Oaks Community Garden

2. Green Initiatives

“Thinking green” is a critical asset of any viable community. It impacts natural resources, quality of life, and the financial bottom line.

Custer, South Dakota
Custer, South Dakota

3. Cultural Economic Development

Arts and culture should be a part of any long-term economic development strategy for sustainability. CED plays a big role in developing and preserving a community’s identity and uniqueness.

Western Market
Western Market, Muskegon, Michigan

4. Entrepreneurship

In the new economy, we need to focus on growing jobs in our communities by ones and twos for long-term sustainability.

Cassopolis wall art mural
Cassopolis wall art mural

5. Diversity/Multiculturalism

Our global economy is fueled by the talent and ingenuity of people from around the world. Welcoming those from different backgrounds and disciplines can result in a whole new level of innovation.

Joliet Public Library
Joliet Public Library, Joliet, Illinois

6. Messaging & Technology

Technology allows people to connect and collaborate like never before. Communities have a powerful opportunity to connect and engage with their citizenry and beyond.

Saint Charles Streetcar, New Orleans
Saint Charles Streetcar, New Orleans

7. Transit

People are choosing where they want to live, play and work in communities that embrace all modes of transportation—walking, biking and public transit.

Palmer Community Complex, Lakeville
Palmer Community Complex, Lakeville, Indiana – Old Lakeville High School

8. Education (K-16)

Our educational institutions are key to growing a knowledge-based state. Leveraging these institutional resources is critical.